By Gable · Updated · Competitor details checked · 9 minute read
A real estate client portal is a private page where your sellers and buyers can check where their deal stands without calling you. Gable gives sellers a weekly report and buyers a roadmap from accepted offer to closing, both through one private link with no password. Lofty and Ratifyly both describe a client-facing view of the transaction, while Beacon and ListedKit focus on reports and contract-to-close work rather than a client portal.
Most of the messages an agent gets from a client in the middle of a deal are some version of the same question: what is happening, and what happens next? A client portal answers that question before it is asked. Done well, it saves the agent time and gives the client confidence. Done poorly, it is one more login the client forgets about.
This guide looks at what clients actually want to see, the different kinds of portals, and five tools that give clients some view of their deal.
What do clients actually want to see?
Sellers and buyers want different things, and the difference matters when you choose a portal.
Sellers, while the home is on the market, want:
- How many people looked at the listing online this week.
- How many showings there were, and what buyers said.
- What their agent thinks the numbers mean and what comes next.
Buyers, from accepted offer to closing, want:
- Where the deal stands today.
- The key dates and deadlines ahead, such as inspection, financing and closing.
- Who is on their team: their agent, lender, title or closing contact, and anyone else involved.
Both want:
- One link they can open on their phone.
- No extra password to remember.
- Information that is current, not a page the agent forgot to update.
What is the difference between a seller portal, a buyer portal and a transaction portal?
These terms overlap, but they usually mean three different things:
- A seller portal is about the listing period. It shows listing activity, showings and feedback while the home is for sale. Seller report tools sometimes include one.
- A buyer portal is about the deal after an offer is accepted. It shows the steps to closing and the dates that matter.
- A transaction portal is a client-facing view of a transaction management system. It shows progress through the deal, often with documents.
Some agents need only one of these. A listing agent who also works with buyers usually needs all three in some form, which is why we built Gable to cover both sides.
1. What does Gable's client portal show sellers and buyers?
Gable is the tool we build, so it is listed first. Here is what each kind of client sees.
Sellers get a weekly report and a portal. Each active listing gets a weekly seller report built from listing views, showings and feedback, plus a note from you. In the US, views come from ListTrac, with public Zillow and Redfin counts filling in any site ListTrac does not cover. Showings and feedback come in automatically from BrokerBay and ShowingTime, and you can also add showings by hand. You choose which feedback the seller sees. The seller opens their portal from one private link and sees their report, showings, shared feedback and the latest updates. Our seller report software comparison goes deeper on the report itself.
Buyers get a portal from accepted offer to closing. Once an offer is accepted, your buyer gets their own portal showing where the deal stands, the key dates and deadlines, and who is on their team. You can share documents from the deal with them when you want to.
You get the transaction side. Behind each portal is a roadmap of tasks for every listing and buyer deal, a daily list of what is due, and deadlines, showings and open houses pushed one way to the agent's own Google Calendar.
How clients log in. One private link, no password to set up.
Pricing (US, USD per month). You pay for how many active transactions you carry at once.
| Plan | Price | Active transactions |
|---|---|---|
| Starter | Price: $99 | Active transactions: 5 |
| Growth | Price: $149 | Active transactions: 10 |
| Pro | Price: $179 | Active transactions: 20 |
| Unlimited | Price: $199 | Active transactions: No limit |
One person is included, and each extra person is $35 a month. Annual billing is priced at 11 months. There is a 14-day free trial with no card, and setup is self-serve. See the Gable pricing page.
Where it stops. Gable is not a CRM and does not do lead generation.
Best for: agents who want sellers and buyers to each have a clear, current view of their deal, without the agent updating a page by hand.
2. Does Lofty have a client portal?
Lofty is an all-in-one platform with an IDX website, an AI-powered CRM, marketing automation and transaction tools. Its transaction management page answers this directly in its FAQ: "Lofty's transaction tools include a client-facing portal where buyers and sellers can track progress, see what's been completed, and know what's coming next." The same FAQ says the transaction tools cover "document collection, deadline tracking, task checklists, and milestone notifications" from accepted offer to closing, and that the platform includes e-signature.
Lofty does not publish prices. Every plan on its pricing page says "Request Pricing," and no free trial is mentioned.
How it compares. Lofty's client-facing portal sits inside a larger CRM and marketing platform. The main page does not describe the portal in detail, and we did not find a seller report on the pages we checked. For a direct comparison, see Gable vs Lofty.
Best for: agents who want the portal as part of an all-in-one CRM and lead platform.
3. What does Ratifyly's client page show?
Ratifyly describes itself as bringing "every app an agent needs into one place." Its list of agent apps includes a CRM, marketing, back office software, transaction compliance, AI contract review and a client portal, tagged "Your clients, always in the loop." Its AI assistant, Ezra, opens deals from paperwork, drafts follow-ups and checks in with lenders and title companies.
For buyers and sellers, the site says "No login. Nothing to install." It shows a client page titled "Your journey to closing" with four tracks (contract and inspection, financing, title and settlement, and closing day), each showing its status and who it is waiting on.
Ratifyly lists no prices. The site says founding members use it free while they give feedback, and that founding agents keep 50% off its Solo plan once billing starts.
How it compares. Ratifyly's client page is focused on the path from ratification to closing, inside a broad set of agent and brokerage tools. We did not find a weekly seller report for the listing period on the pages we checked.
Best for: agents who want a client closing view as part of a wider set of agent and brokerage apps.
4. Does Beacon give sellers a portal?
Beacon describes its Seller Reports as "Weekly AI reports with portal views, showings, social and comps." Plans are tiered by active listings: Standard (5), Plus (10), Pro (15) and Premium (25), with a brand option for larger teams. The site says "Every plan includes every feature and unlimited team members," and offers a free trial of Seller Reports. Dollar prices were not shown.
How it compares. Beacon is focused on the seller report. The page we checked does not say whether sellers get their own portal, and it does not describe buyer features or transaction management.
Best for: listing agents who want a report-first tool for sellers.
5. Does ListedKit have a client portal?
ListedKit calls itself "AI Transaction Management for Real Estate Teams." Its assistant, Ava, reads purchase agreements, extracts dates, parties and contingencies, tracks milestones and deadlines, syncs them to your calendar, and drafts update emails and templates "ready to review and send in a click." Pricing is per credit, from $14.99, and the first intake is free.
How it compares. ListedKit's site does not mention a client portal or a client-facing view. Its team sharing is for "your agents and coordinators." We include it as the contrast case: a strong contract-to-close tool where client communication happens by email rather than through a portal. More in Gable vs ListedKit.
Best for: agents and coordinators who want contract intake automated and are happy to keep client updates in email.
How do these client portals compare side by side?
Details for each competitor come from its own website, checked October 28, 2026. "Not listed" means we did not find it on the pages we checked, not that the product can't do it.
| Gable | Lofty | Ratifyly | Beacon | ListedKit | |
|---|---|---|---|---|---|
| Seller view during listing | Gable: Yes, weekly report and portal | Lofty: Not listed | Ratifyly: Not listed | Beacon: Weekly seller report | ListedKit: Not listed |
| Buyer view, offer to closing | Gable: Yes, portal | Lofty: Client-facing portal (per its FAQ) | Ratifyly: Yes, "Your journey to closing" | Beacon: Not listed | ListedKit: Not listed |
| Client login | Gable: Private link, no password | Lofty: Not listed | Ratifyly: "No login. Nothing to install." | Beacon: Not listed | ListedKit: No client view listed |
| Key dates and deadlines | Gable: Yes | Lofty: Deadline tracking | Ratifyly: Status per track | Beacon: Not listed | ListedKit: Yes, for the agent |
| Showing feedback for sellers | Gable: Yes, agent chooses what is shared | Lofty: Not listed | Ratifyly: Not listed | Beacon: Showings in report | ListedKit: Not listed |
| CRM | Gable: No | Lofty: Yes | Ratifyly: Yes | Beacon: No | ListedKit: No |
| Published price | Gable: From $99/mo | Lofty: Request pricing | Ratifyly: Not listed | Beacon: Tiers shown, no price | ListedKit: From $14.99 per credit |
| Free trial | Gable: 14 days, no card | Lofty: Not mentioned | Ratifyly: Free for founding members | Beacon: Yes | ListedKit: First intake free |
How should clients access a portal?
Access decides whether clients use a portal at all. A few things to check during any trial:
- Passwords. Every extra login is a reason not to open it. Gable and Ratifyly both use links without a client password.
- Phone first. Most clients will open the portal from a text or an email on their phone. Open it on yours before you send it.
- What you control. Sellers should see feedback you have chosen to share, not every raw comment. Check that the tool lets you decide.
- Freshness. A portal is only useful if it updates without you. Look at where the data comes from: showing services, view sources and your own deal dates.
How do I choose a real estate client portal?
- You want sellers informed every week and buyers informed through closing. Gable covers both sides in one place.
- You want the portal inside an all-in-one CRM. Lofty is built that way.
- You want a closing view inside a broad agent and brokerage toolset. Ratifyly describes that approach.
- You only need a seller report. Beacon focuses on that.
- You mainly need contracts read and deadlines tracked. ListedKit, with client updates by email. Our transaction management guide covers this category.
The fastest test is to send a portal link to one real client and see whether they open it.
Frequently asked questions
What is a real estate client portal?
It is a private page where an agent's sellers or buyers can see where their deal stands, such as listing activity, showings, feedback, key dates and who is involved, without calling or texting the agent.
Do buyers need a separate portal from sellers?
They need different information. Sellers care about views, showings and feedback while the home is listed. Buyers care about the steps and dates between accepted offer and closing. Gable gives each their own portal with the right view.
Do clients need to create a password?
Not in Gable. Sellers and buyers open their portal from one private link, with no password to set up.
Can I choose what feedback my seller sees?
Yes, in Gable you decide which showing feedback is shared with the seller.
Does a client portal replace my CRM?
No. A CRM manages leads and follow-up. A client portal is for clients who have already signed. Gable is not a CRM and is designed to sit next to one.
What does Gable cost?
US plans are $99, $149, $179 and $199 USD a month for 5, 10, 20 or unlimited active transactions. One person is included, and each extra person is $35 a month. There is a 14-day free trial with no card.
Sources
All competitor pages checked October 28, 2026.
- Lofty Transaction Management (FAQ, client-facing portal, e-signature): lofty.com/feature/transaction
- Lofty pricing: lofty.com/pricing
- Ratifyly homepage (apps, client page, founding offer): www.ratifyly.com
- Beacon homepage and plans: www.buildyourbeacon.com
- ListedKit homepage: www.listedkit.com
- ListedKit pricing: www.listedkit.com/pricing
- Gable product and pricing: getgable.ca/?country=US
Related reading
- Lofty Alternatives for Listing Agents: 5 Tools ComparedGable, Follow Up Boss, Beacon, ListedKit and MoxiWorks compared for agents who want something other than, or alongside, Lofty.
- Best Seller Report Software for Realtors: 5 Options ComparedWhat a weekly seller report should include, and how Gable, Beacon, ListTrac, ShowingTime and Homebot each cover it.
- Gable vs Lofty: Which Fits a Listing Agent's Week?An all-in-one lead platform compared with a tool for clients after signing, covering seller updates, buyers, transactions, social posting and pricing.