Updated · 6 minute read
In short
- Send the report on the same day every week, so your seller knows when to look.
- Lead with a two or three sentence note in your own words, then the numbers.
- Report the week’s figures beside the running total: views, saves, showings and offers.
- A figure you could not measure this week says "not measured", never zero.
- Close with what happens next and when you will be in touch.
- Gable drafts the report each week from the listing’s activity; you edit the note before your seller reads it.
What a weekly seller report is for
A seller who hears nothing assumes nothing is happening. A weekly report answers the questions they would otherwise call about, in the same order every week: how many people looked, who came through, what they said, and what you are doing next.
It works when it is regular, short enough to read on a phone, and honest about the numbers, including the weeks that were quiet.
The template
Copy this outline into your own email or document, and fill in the brackets each week. The sections are in the order sellers read them.
[Address], week of [Monday date]
1. Your agent’s note: [two or three sentences on the week, in your words]
2. This week in numbers: [views] views, [saves] saves, [showings] showings, [offers] offers
3. Since listing: [views] views, [showings] showings over [days] days on the market
4. Showings: [day, time, brokerage] for each visit this week
5. What buyers said: [the feedback you are sharing, and the themes that keep coming up]
6. Comparable listings: [new nearby listings, price changes, and homes no longer listed]
7. What I did this week: [open house, marketing, calls, documents]
8. What happens next: [the next step, and when you will next be in touch]
[your name], [brokerage], [phone]
What goes in each section
| Section | What to include | Where it comes from |
|---|---|---|
| Your note | What to include: Two or three sentences: the week’s headline and what it means | Where it comes from: You |
| This week in numbers | What to include: Views, saves, showings and offers for the seven days | Where it comes from: Listing statistics, your showings and offers |
| Since listing | What to include: The running totals and days on the market | Where it comes from: The same sources, added up |
| Showings | What to include: Each visit with its day, time and brokerage | Where it comes from: Booking emails and your own log |
| What buyers said | What to include: Shared comments, and the themes buyers repeat | Where it comes from: Buyer agent feedback |
| Comparable listings | What to include: Nearby listings that are new, changed price or are no longer listed | Where it comes from: Listings you chose to watch |
| What I did | What to include: Open houses, marketing, calls, paperwork | Where it comes from: You |
| What happens next | What to include: The next step and the date of your next update | Where it comes from: You |
Online views in Canada come from the listing’s REALTOR.ca Listing Statistics report, published week by week. If a week’s figure has not arrived, leave it out or say it was not measured. A zero tells your seller nobody looked, which is a different message.
Write and send the report in five steps
Step 1: Pick a day and keep it
Monday works for most listings: it reports the weekend’s showings and sets up the week. Whatever day you choose, keep it.
Step 2: Gather the week’s figures
Collect the views and saves, count the showings and offers, and pull the feedback you are sharing. In Gable this is already done: each figure is counted once, so the report, the seller’s portal and your own screen show the same number.
Step 3: Write the note last
With the numbers in front of you, write two or three sentences on what they mean. In Gable the note is drafted from the week’s activity; change a word or write your own in Monday report summary, then press Save summary.
Step 4: Check it as your seller will see it
Read it on a phone before it goes. In Gable, Send test to me sends a copy to you alone, marked as a test, and Report sections switches off any section that does not suit this listing.
Step 5: Share it under your name
The report should carry your name, photo, brokerage and colours. In Gable it does, and it is ready in your seller’s portal each week. On a week you would rather talk in person, press Skip this week.
How Gable builds it each week
In Gable
Gable keeps the showings, the feedback you shared, the listing’s views and saves, the comparable listings you chose and your roadmap on one listing, and assembles the report from them every week. Your seller opens it in their portal with no app and no password, under your name and your branding. Up to three short updates go out each week, Monday, Wednesday and Friday, and you choose which ones each listing sends. See a finished one in the sample report.